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Green Day's Marketing & Promotional Efforts


Lenny

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So streaming for the game awards was up 73% from last year according to their twitter. Wonder how much of that was due to Green Day fans watching. 

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1 minute ago, Billie Joe's Eyelids said:

So streaming for the game awards was up 73% from last year according to their twitter. Wonder how much of that was due to Green Day fans watching. 

I'd like 98.365% of my night back...

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9 minutes ago, Billie Joe's Eyelids said:

So streaming for the game awards was up 73% from last year according to their twitter. Wonder how much of that was due to Green Day fans watching. 

I think we have enough stats to break it down beyond that. What % of GDC was responsible for that? 😂

Can we get a mod here? I have an invoice on GDC's behalf for the Game Awards. This should be enough to carry us over till Christmas 2020. 

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The marketing strategy itself has been the best in years, I just wish there actually were some good content of substance to back it all up... FOAM doesn't do that for me (yet). I think this up-scaled marketing strategy would have been better suited to RevRad or if they'd produced better singles than FOAM and FRA. It just seems blown out of proportion for essentially a glorified FBHT knock-off (my opinion). I don't mind FOAM as a song anymore (though I still despise FRA), it's just seeing the album cover and then realising that this is what we're actually getting this time around still makes me cringe and hasn't excited me in the slightest. The best part for me has been the solid live performances, but even there they have managed to annoy me slightly by doing the excessive collab thing and by not bothering to play in my country. I don't know, since the announcement, apart from seeing some really solid live performances, this album cycle hasn't done that much for me personally so far...

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28 minutes ago, MillenniumFan said:

The marketing strategy itself has been the best in years, I just wish there actually were some good content of substance to back it all up...

 it's just seeing the album cover and then realising that this is what we're actually getting this time around still makes me cringe and hasn't excited me in the slightest.

The best part for me has been the solid live performances

Your first point is what I was saying further up which is yeah the marketing push has been aggressive but as I said product is a part of marketing. Technically the product itself is a part of marketing so I think the correct statement would be it's more aggressive than others in this decade but factoring in the product into that it may not be the best. For pessimists we have heard 2 songs that most believe isn't maximum GD or just too different for the band. For optimists we have 80% of the album as a mystery and it's too early to judge. 

We talked legacy act before and nobody mentioned the album cover which is a legacy act play in a sense. It's hard to move into the area of new music with your old covers on your new cover... 

 

The performances have been amazing. The best of the decade if you don't count the 2010 leg of 21cb. I hope they keep that energy up going into the next record. They're due to make the best rock record again. If they can't do it or don't even attempt it on the next record they're stuck in legacy act prison. 

 

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16 minutes ago, Sheenius said:

For pessimists we have heard 2 songs that most believe isn't maximum GD or just too different for the band. For optimists we have 80% of the album as a mystery and it's too early to judge. 

Yeah, I'll be honest and say my view will be tainted by my utter dislike of FRA and the fact that I probably won't get a chance to see them live while they're in such good shape. But as you said, there's nothing to say the rest of the album won't be entirely different. I'm certainly not going to seal its fate already.

Nonetheless, if this album cover isn't some part of a "reboot", i.e. a period of artistic recalibration and renewed creativity with more insightful things to come, then it will remain the senseless and rather hideous tarnishing of AI's legacy that it appears to me right now. I cannot stand the look of it lol

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Just now, MillenniumFan said:

Nonetheless, if this album cover isn't some part of a "reboot", i.e. a period of artistic recalibration and renewed creativity to come, then it will remain the senseless and rather hideous tarnishing of AI's legacy that it appears to me right now. I cannot stand the look of it lol

Yeah that's exactly it. What follows it may also define it's fate. Personally, I'd like to see some clarity around what happens or what's happening with the contract. 

We thought the trilogy was a mess. It was but those were health related circumstances. Why the fuck is this era this messy with no unforeseen circumstances? It was some planned chaos...

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17 minutes ago, Sheenius said:

We talked legacy act before and nobody mentioned the album cover which is a legacy act play in a sense. It's hard to move into the area of new music with your old covers on your new cover... 

 

The performances have been amazing. The best of the decade if you don't count the 2010 leg of 21cb. I hope they keep that energy up going into the next record. They're due to make the best rock record again. If they can't do it or don't even attempt it on the next record they're stuck in legacy act prison. 

 

You are right in a sense, because obviously that artwork captures people’s eyes thanks to the AI’s legacy. Yet, the meaning of that artwork, as I interpret it (unfortunately they never addressed it in interviews so I’m just giving my take on it 😄), means also “fuck the AI legacy we are doing whatever the fuck we want, even writing our name with ketchup on our most beloved album cover, while putting a vomiting unicorn on it”. That’s not what I expect from a band that is stuck in its legacy. 

Whether GD is suited to be again the “huge rock act of the moment” I am not sure tho, at least in today’s music market. If you think that’s a must to not be considered a legacy act, I can agree with you that’s where they are heading. 
But I strongly doubt that a completely different kind of record (let’s say an epic sounding rock opera :P) would do much difference in that sense, 2020 is not 2004.

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38 minutes ago, HAPPY ROOTING UNICORN said:

You are right in a sense, because obviously that artwork captures people’s eyes thanks to the AI’s legacy. Yet, the meaning of that artwork, as I interpret it (unfortunately they never addressed it in interviews so I’m just giving my take on it 😄), means also “fuck the AI legacy we are doing whatever the fuck we want, even writing our name with ketchup on our most beloved album cover, while putting a vomiting unicorn on it”. That’s not what I expect from a band that is stuck in its legacy. 
 

In theory that's really great but in practice atm they're still in the shadow of AI. If they were to release something more ambitious that aggressively pushes their sound to a new area with better execution than what we've heard so far then it's no harm no foul cause it will feel like a nod to what was on it's way. 

Take away success and perception, the trilogy and Rev Rad were logical and necessary for those moments in time. You couldn't try and go bigger than 21cb 2 years after the 2nd leg of that tour. Scaling it back with a 13 or 14 song album would have been ideal. I thought Uno as a standalone (give or take/change up a few tracks) would have been an average GD record and would have fit the purpose nicely on it's own. It had a decent range of different sounding singles and enough traditional sounding GD songs to make everyone happy. 

Go into Rev Rad and that shows they can still make a decent record and to me Bang Bang and Rev Rad should be setlist staples. As an entire record it's average, perfect amount of hunger left for what should be on it's way. 

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